Succeeding With Millennials In Retail
A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. Within a decade 77 million Millennials will displace their Baby Boomer parents in the U.S.
On the horizon are retail experiences that help Millennial shoppers equipped with an array of digital tools and more information than ever before to become a new generation of buyers and influencers.
Anyone who wants to market a brand or merchandise a store should take note; they are already forming lifelong-shopping behaviors. A comprehensive understanding of Millennials is foundational for marketers and retailers.