West Coast


Essie Airport Vending Machines

L’Oréal's new idea, The Essie Color Boutique, shows they really know their customer. But, will it be a success? ..

Walmart's New CEO, Greg Foran

After six quarters of disappointing numbers, Walmart replaces it's US CEO Bill Simon with Greg Foran. This morni..

Welcome to the New POPAI.com

After a lot of hard work, the newly designed popai.com is here! We are pleased to introduce a more user-friendly webs..

Shopper2Buyer Announces Destination Directory 2.0

NEW YORK CITY - Shopper2Buyer, the shopper media consultancy within Kinetic Worldwide, the world’s largest planner ..

Samsung Digitizes the Refrigerator Buying Process

Samsung is introducing a new digital shopping experience to stores this summer. Find out how below. Samsung and The Barba..

Capturing the 90% of America’s Impulse Buys

Despite the marketing and advertising retailers strategically invest in to attract customers and grow their business, imp..

MEMBER PROFILE: RockTenn Merchandising Displays & Craig Gunckel

RockTenn Merchandising Displays has a rich history including many acquisitions, success, and being one of the largest P-O..