The Marketing Landscape for the
Retail Environment is Changing

Roadmaps Available Here

The retail space as a marketing platform is being transformed at an unprecedented pace.  Marketing metrics are more sophisticated. Advertising dollars are being shifted to at-retail advertising. Digital signage is opening new ways for branding professional to reach the shopper. The time is ripe for one, authoritative publication. Marketing At Retail magazine brings to market the tools that will help branding professionals, marketers, agencies, and retail professionals successfully capture the attention of a more demanding retail customer.
 

A Deep Dive Into The Consumers Mind:
NeuroFocus Presents Business Applications for the New Field of Neuromarketing

This webcast is an introduction to neuromarketing – dive into the consumers mind. NeuroFocus has specific expertise in neuroscience-based research on the in-store shopping experience. They will share how to best enhance that experience for consumers at the point of brand selection and purchase. Topics covered include:

• An introduction to neuromarketing
• A look at some of the most common usage scenarios;
• An explanation of the typical components;
• A discussion of the benefits and drawbacks;

Come join us as we explore Neuromarketing with Dr. A.K. Pradeep

Attending this event will result in 1 MaRC credit in Category I

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