Shopper Insights: Mental Budgets

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Order Your Edited DVD from POPAI Australia & New Zealand's recently staged annual Future’s So Bright Green Sustainability Conference. Read more

The Power of Marketing at-Retail

Think of it as a 24/7 mentor for industry newcomers

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Includes a CD glossary of industry terms! Read more

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Digital Signage Standards

POPAI's Digital Signage Standards Committee created a new document containing a recommended Code of Conduct for Consumer Tracking Research as it relates to digital signage.

Download POPAI's Recommended Code of Conduct for Consumer Tracking Research!

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Taking Consumer Privacy Seriously, POPAI’s Digital Signage Group Releases Code of Conduct

February 8, 2010

Contact: Greg Smith

(703) 373-8819

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Alexandria, VA – The Digital Signage Group, the advocacy and standards arm of Point of Purchase Advertising International (POPAI) focusing on the digital signage industry, published the industry’s first code of conduct for the utilization and deployment of consumer tracking research and technology.

More than 18 months in development, the code of conduct provides recommendations to marketers on maintaining ethical boundaries with consumer data and suggestions on how consumer observations and marketing insights should be collected and used.

Read more...
 
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